STRATEGY SERVICES

STRATEGY SERVICES

ASTUDIO builds marketing strategy for luxury brands and lifestyle-led governments across the Gulf. We shaped the digital strategy behind Vogue and WIRED x NEOM, Piaget's Ramadan film in AlUla, Sharjah Government Media Bureau's events identity, and Experience Oman's 360 roadmap. A luxury agency since 2006, working in 10 countries across 4 continents.

Begin your strategic journey with us today.

Contact Us

ASTUDIO builds marketing strategy for luxury brands and lifestyle-led governments across the Gulf. We shaped the digital strategy behind Vogue and WIRED x NEOM, Piaget's Ramadan film in AlUla, Sharjah Government Media Bureau's events identity, and Experience Oman's 360 roadmap. A luxury agency since 2006, working in 10 countries across 4 continents.

Begin your strategic journey with us today.

Contact Us
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Strategy Services

Digital Strategy
At ASTUDIO, we devise comprehensive digital strategies that leverage various digital channels to achieve your business goals. Our expertise in SEO, social media marketing, email marketing, and content marketing ensures that your brand reaches the right audience at the right time, driving conversions and boosting your bottom line.

Brand Strategy
We help define your brand’s core values and unique selling propositions, setting you apart from your competitors. Our strategic approach ensures that your brand’s message is communicated effectively to your audience, fostering brand loyalty and driving business growth.

Content Strategy
Our team is adept at planning, creating, distributing, and measuring content across various platforms. We aim to provide valuable, relevant content to your audience, building trust, driving engagement, and ultimately leading to increased sales and customer retention.

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Social Media Strategy
We plan and execute effective social media strategies tailored to your brand’s goals. From choosing the right platforms to creating engaging content and fostering audience interaction, we ensure your brand’s social media presence is strong, consistent, and results-driven.

Media Buying
Our team excels at strategic media buying, ensuring your ads reach the right audience at the right time. We negotiate and purchase ad spaces across various platforms, optimizing your ad spend for maximum ROI.

Data and Analytics Strategy
We use data and analytics to inform and improve your marketing decisions. By tracking your marketing performance and analyzing customer data, we provide actionable insights that lead to improved strategies, better customer engagement, and increased sales.

Considered luxury photograph capturing an aspirational and quietly confident brand mood

Luxury Insights / Data-Driven Strategies / Brand Development / Strategic Partnerships / Media Buying / Sales Acceleration /

Key benefits

Luxury Market Insight
We decode the regional luxury market, crafting strategies that resonate with your discerning audience, enhancing brand appeal and loyalty.

Innovative Strategies
Our team concocts tailored, innovative strategies that captivate your audience and drive tangible results, setting your brand apart.

Brand Amplification
We elevate your brand’s recognition, making it unforgettable in the luxury landscape, and setting you apart from competitors.

Audience Engagement
Our compelling content and social media strategies foster deep connections with your audience, sparking increased interaction and engagement.

Sales Acceleration
Our strategies, designed with your business goals at the core, drive conversions, widen audience reach, and accelerate sales growth.

Committed Partnership
Choosing ASTUDIO means choosing a committed partner. We align our strategies with your vision, supporting your brand’s growth and thriving success in the luxury market.

Refined campaign imagery reflecting prestige and ASTUDIO signature creative craft

STRATEGY CASE STUDIES

Elegant editorial photograph reflecting ASTUDIO premium creative and brand direction
Vogue & WIRED X NEOM

We were commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer, from wellbeing and personal discovery, to sustainability and…

Piaget Ramadan film production shot in AlUla Saudi Arabia
PIAGET RAMADAN, #TURNLIFEON

A bold, visual art film creatively developed, directed and produced by ASTUDIO for Piaget to mark Ramadan 2022, shot in the breathtaking destination of AlUla, Saudi Arabia.

Piaget Ramadan Campaign 2022
PIAGET RAMADAN #TURNLIFEON

ASTUDIO developed, directed and produced Piaget Ramadan #TurnLifeOn, a luxury film shot between AlUla and Dubai with a visual language built for jewellery, culture and seasonal storytelling.

Elegant brand photograph conveying warmth, taste and timeless luxury sensibility
Strategizing success for Rana Mikdashi Jewellery

Drawing people to the eccentric spirit and perpetual style of Rana Mikdashi Jewellery through an engaging digital marketing strategy.

Polished creative composition expressing measured confidence and modern luxury direction
EXPERIENCE OMAN, A 360 ROADMAP

A roadmap for success: Designing a 360-degree digital strategy for Experience Oman to increase its presence online and meet sustained goals.

ASTUDIO has had the privilege of working with a diverse range of clients in the strategy services domain, including:

Step into the strategic excellence of ASTUDIO. Let’s craft your blueprint and establish your brand’s market leadership.

get in touch

What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

case studies

VOGUE ARABIA FINDING MĀ

ASTUDIO produced Finding Mā for Vogue Arabia, a fashion film shot between Dubai and New York using art direction, production and post-production craft.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

BVLGARI Jannah, a Five-Petal Story

ASTUDIO produced BVLGARI Jannah films for BVLGARI's Jannah Collection, linking Rome and Abu Dhabi with craft led storytelling and a Louvre Abu Dhabi premiere.

Oxygen Gym Packaging

ASTUDIO designed the Oxygen packaging system, a body-spray, deodorant, and EDP range with an engineered box and bottle built around light and mechanism.

Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

Vyntage Horology

ASTUDIO shaped Vyntage Horology's brand identity, visual language, logo uplift and website UX for the UAE designed, Swiss made luxury watch brand.

Athar Parfums Branding AR

بنت ASTUDIO عالم علامة «أثر» للعطور، هوية مستمدة من التراث الآشوري، تُرجمت إلى نظام كامل للهوية والتغليف.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

Azza Fahmy Real Love

ASTUDIO created Azza Fahmy Jewellery's Real Love campaign for Mother's Day, pairing photography and film with real women, families and heirloom jewellery.

Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

STORE OF THE FUTURE

ASTUDIO produced 340+ fashion content assets for Majid Al Futtaim's Store of the Future at Mall of the Emirates, with fashion work spanning Vogue Arabia.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

Cartier Luxury Brand Relationship

ASTUDIO partners with Cartier on fragrance marketing for the Gulf, creative development and seasonal planning grounded in an ongoing relationship.

إم إف دي بي القانونية

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

BVLGARI Icons of the Moon 2026

BVLGARI Icons of the Moon 2026 case study with verified reach, paid impressions, Majlis guests, editorial features, LED volume production, and AI plates.

SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Experience Oman: A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

RANA MIKDASHI

See how ASTUDIO shaped digital strategy, ecommerce, SEO and social media for Rana Mikdashi, a sculptural jewellery brand based in Dubai, UAE.

ETHER BY CLOUD SPACES

See how ASTUDIO built the Ether by Cloud Spaces retail brand, applying strategy and content craft proven in work for Vogue Arabia, Bvlgari and Piaget.

MANDARIN ORIENTAL EMIRATES PALACE

ASTUDIO created a launch film and six teasers for Mandarin Oriental Emirates Palace, presenting Abu Dhabi's flagship hotel with cinematic production.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Piaget Ramadan #TurnLifeOn

See how ASTUDIO produced Piaget's Ramadan #TurnLifeOn jewellery films in AlUla and Dubai, alongside flagship luxury work for Bvlgari and Cartier.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Experience Oman: Love Summer Again

ASTUDIO created Experience Oman's Love Summer Again campaign with bilingual content, landing pages, media buying and social assets for GCC travellers.

Sharjah Events: 2021 Calendar #SeeSharjah

ASTUDIO created Sharjah Events' 2021 Calendar campaign with new web pages, social ideas and a fresh identity for SGMB's year round events platform.

Wego: Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Mandarin Oriental Social Strategy

ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

Sedra Packaging Transformation

ASTUDIO transformed the Sedra perfume bottle, from the original faceted red flacon to a refined CMF and packaging system across new colorways.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

Circular ASTUDIO service diagram

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

World map with highlighted market locations

14

Countries

4

Continents

Marketing strategy services that drive results

Success starts with a plan. With industry leading expertise in digital marketing strategy, branding strategy, social media strategy, video marketing strategy, e-commerce marketing strategy and content strategy, we’ve got a plan that’s going to blow the lights out.

 WHAT DOES A STRATEGIC MARKETING CONSULTANT DO?

A strategic marketing consultant builds the plan that positions your brand and sets the path to your sales and business objectives. It maps actionable goals and the digital, social, and visual work your company needs to compete. Our consultants deliver a custom plan built for your market, the same discipline behind our work for Piaget, NEOM, and Experience Oman.

COMPETITIVE ANALYSIS AND PRODUCT MARKET FIT

Our marketing strategy services include detailed competitive analysis and our product marketing strategy provides a 360-degree view of your brand and product(s), giving you insight into their compatibility and competition within your unique verticals.

 DIGITAL DISCOVERY AND ROADMAP PLANNING

Our digital discovery and road map package provides an end-to-end digital and social marketing roadmap based on a detailed brand audit, market research, and competitive analysis. Which is why we’re the strategic marketing agency in Saudi Arabia you should be talking to.

 UNDERSTANDING YOUR AUDIENCE

To create concepts that will resonate with your target audience, first, we need to understand your brand, your customers, and your goals. We will listen to you and get to know your brand inside out. Understanding your products, services and the needs of your customers is a crucial first step in creating a strong branding strategy that includes digital, social, and visual tactics.

 USE DATA AND ANALYTICS

Online video and photography content should spark conversations, and that involves thinking about the audience, the platform, and the purpose behind the visuals. We use data and analytics to drive sound business decisions, design an effective strategy and craft your visual content around trends, popular video types, and video duration in order to maximize your customer engagement.

 VIDEO THAT STANDS OUT

The enormous volume of video content online creates a challenge for brands that want to stand out and grab the attention of viewers. Content needs to grab your attention quickly. To create connections, we design the perfect video marketing strategy that combines traditional formats with new experimental formats to find out what works best for your brand.

Marketing strategy services in Saudi Arabia

Our marketing experts provide strategic services to brands in Saudi Arabia and across the region. We develop short-term and long-term marketing strategies for your digital, social, and visual campaigns, mapping how to outpace competitors, meet today’s objectives, and position your company for future growth.

Ready to get strategic? Contact our team today about our different strategy services, creative services or digital marketing services in Saudi Arabia and the rest of the region.

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