CREATIVE SERVICES

CREATIVE SERVICES

Since 2006, ASTUDIO has shaped luxury brands across jewellery, fragrance, beauty, fashion and hospitality. We built the Vogue Arabia and WIRED story on NEOM, branded Experience Oman for global travellers, and produced Elie Saab Timepieces. We bring global houses to the region and take regional brands to the world.

Redefine luxury with us today!

Contact Us

Since 2006, ASTUDIO has shaped luxury brands across jewellery, fragrance, beauty, fashion and hospitality. We built the Vogue Arabia and WIRED story on NEOM, branded Experience Oman for global travellers, and produced Elie Saab Timepieces. We bring global houses to the region and take regional brands to the world.

Redefine luxury with us today!

Contact Us

At ASTUDIO, luxury is home turf: jewellery, fragrance, beauty, fashion and hospitality. Since 2006 we have read the region’s luxury market from the inside, from the buyer in Saudi Arabia to the traveller in Oman. We know what moves a discerning audience.

Understated luxury photograph shot with warmth and editorial precision

We were the first UAE creative agency to deliver a global campaign for a high-end luxury brand, BVLGARI Jannah. We have worked in 10 countries across 4 continents, held Qatar Airways for seven years and Raffles for more than ten. Our work with the Sharjah Government Media Bureau and lifestyle-focused government departments shows the same craft applied to the public sector.

This is where a creative agency’s storytelling meets a production house’s muscle. We concept, write and shoot in-house, from a fragrance film to a jewellery campaign to a tourism launch across Qatar and Kuwait.

This is the ASTUDIO difference. This is luxury, redefined.

get in touch

OUR CREATIVE SERVICES

Logo Design
Your logo carries your brand. We design marks with the same rigour we brought to Elie Saab Timepieces and Experience Oman.

Brand Guidelines
Consistency is key in branding, and our brand guidelines ensure that your brand’s identity remains consistent across all touchpoints.

Brand Strategy
We define and sharpen your value proposition in the luxury market, the discipline behind our Vogue Arabia and WIRED work on NEOM.

Polished brand campaign visual conveying prestige and modern creative confidence

Creative Campaigns
Our campaigns win attention and hold it. That craft has taken us to Cannes Lions, the Lucie Awards and the IPA.

Creative Ideation
Our creative ideation process is all about generating innovative concepts that align with the luxury lifestyle, elevating your brand and resonating with your audience.

get in touch
Contemporary luxury composition arranged with balance and refined art direction

Luxury Redefined / Branding / Logo Design / Brand Guidelines / Brand Strategy / Creative Campaigns / Creative Ideation / Copywriting / Government Partnerships / Sales Growth / World-Class Brands /

KEY BENEFITS FROM WORKING WITH ASTUDIO

Deep Understanding of the Region’s Luxury Market
Our deep understanding of the luxury market in the UAE and Saudi Arabia and experience with lifestyle-focused government departments enable us to craft strategies that effectively engage discerning audiences.

Brand Elevation
We elevate brands through luxury work built since 2006, setting you apart in a crowded regional market.

Authentic Connections
Our emphasis on personal and meaningful experiences fosters deeper, authentic connections between your brand and your audience.

Effective Campaigns
Our philosophy and approach lead to more effective campaigns, helping your luxury brand stand out, deepen audience connections, and achieve your business goals.

Elegant editorial image reflecting ASTUDIO signature premium creative approach

Holistic Approach
Our comprehensive view of luxury allows for cohesive branding and marketing strategies that encapsulate your brand’s essence.

OUR PROJECTS & CASE STUDIES

STRATEGY MANDARIN ORIENTAL JUMEIRA – SOCIAL STRATEGY
MANDARIN ORIENTAL SOCIAL STRATEGY

ASTUDIO shaped Mandarin Oriental Jumeira’s social strategy with a premium content system for the hotel and its restaurants, building a refined digital presence for Dubai hospitality.

Sophisticated brand imagery capturing quiet confidence and modern luxury craft
Experience Oman

For Experience Oman, we developed a comprehensive brand identity that captured the essence of Oman’s rich culture and natural beauty. Our unique logo design and color palette were inspired by the Omani landscape, creating a consistent look and feel that’s instantly recognizable.

Our brand strategy focused on promoting Oman as a must-visit destination for global travelers, helping to increase tourism and awareness.

THAT CONCEPT STORE

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store in Mall of the Emirates.

Refined luxury brand campaign visual crafted for a discerning regional audience
Ether by Cs

For Ether by Cs, a luxury fashion retail experience in Abu Dhabi pioneered by AlDar to promote local design talent and up and coming brands, we created a sleek and sophisticated brand identity that reflected the brand’s commitment to quality and style.

Our creative ideation process led to a series of innovative campaigns that helped to position Ether by Cs as a leading name in the retail industry in Abu Dhabi. Our work significantly enhanced the brand’s market presence and customer perception.

Poised campaign photograph balancing contemporary styling with timeless luxury elegance
ELIE SAAB TIMEPIECES

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store in Mall of the Emirates.

Elegant editorial photograph reflecting ASTUDIO premium creative and brand direction
Vogue & WIRED X NEOM

We were commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer, from wellbeing and personal discovery, to sustainability and…

ASTUDIO: Redefining luxury, crafting extraordinary experiences, elevating brands.

Redefine luxury with us.

get in touch

What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

case studies

BVLGARI Jannah, a Five-Petal Story

ASTUDIO produced BVLGARI Jannah films for BVLGARI's Jannah Collection, linking Rome and Abu Dhabi with craft led storytelling and a Louvre Abu Dhabi premiere.

Vyntage Horology

ASTUDIO shaped Vyntage Horology's brand identity, visual language, logo uplift and website UX for the UAE designed, Swiss made luxury watch brand.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

BVLGARI Icons of the Moon 2026

BVLGARI Icons of the Moon 2026 case study with verified reach, paid impressions, Majlis guests, editorial features, LED volume production, and AI plates.

Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

إم إف دي بي القانونية

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Experience Oman: A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

Athar Parfums Branding AR

بنت ASTUDIO عالم علامة «أثر» للعطور، هوية مستمدة من التراث الآشوري، تُرجمت إلى نظام كامل للهوية والتغليف.

Oxygen Gym Packaging

ASTUDIO designed the Oxygen packaging system, a body-spray, deodorant, and EDP range with an engineered box and bottle built around light and mechanism.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced Finding Mā for Vogue Arabia, a fashion film shot between Dubai and New York using art direction, production and post-production craft.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

ETHER BY CLOUD SPACES

See how ASTUDIO built the Ether by Cloud Spaces retail brand, applying strategy and content craft proven in work for Vogue Arabia, Bvlgari and Piaget.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

Sedra Packaging Transformation

ASTUDIO transformed the Sedra perfume bottle, from the original faceted red flacon to a refined CMF and packaging system across new colorways.

Cartier Luxury Brand Relationship

ASTUDIO partners with Cartier on fragrance marketing for the Gulf, creative development and seasonal planning grounded in an ongoing relationship.

RANA MIKDASHI

See how ASTUDIO shaped digital strategy, ecommerce, SEO and social media for Rana Mikdashi, a sculptural jewellery brand based in Dubai, UAE.

Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

Piaget Ramadan #TurnLifeOn

See how ASTUDIO produced Piaget's Ramadan #TurnLifeOn jewellery films in AlUla and Dubai, alongside flagship luxury work for Bvlgari and Cartier.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

Mandarin Oriental Social Strategy

ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

Azza Fahmy Real Love

ASTUDIO created Azza Fahmy Jewellery's Real Love campaign for Mother's Day, pairing photography and film with real women, families and heirloom jewellery.

STORE OF THE FUTURE

ASTUDIO produced 340+ fashion content assets for Majid Al Futtaim's Store of the Future at Mall of the Emirates, with fashion work spanning Vogue Arabia.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

Wego: Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Experience Oman: Love Summer Again

ASTUDIO created Experience Oman's Love Summer Again campaign with bilingual content, landing pages, media buying and social assets for GCC travellers.

Sharjah Events: 2021 Calendar #SeeSharjah

ASTUDIO created Sharjah Events' 2021 Calendar campaign with new web pages, social ideas and a fresh identity for SGMB's year round events platform.

MANDARIN ORIENTAL EMIRATES PALACE

ASTUDIO created a launch film and six teasers for Mandarin Oriental Emirates Palace, presenting Abu Dhabi's flagship hotel with cinematic production.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

Circular ASTUDIO service diagram

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

World map with highlighted market locations

14

Countries

4

Continents