MANDARIN ORIENTAL SOCIAL STRATEGY

MANDARIN ORIENTAL SOCIAL STRATEGY

DIGITAL

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DIGITAL

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ASTUDIO built Mandarin Oriental Jumeira’s social media audit, benchmark, hotel strategy and restaurant guidelines for Netsu and Tasca. The work connects our social media management, social media marketing, hospitality marketing, Emirates Palace and Experience Oman proof.

Mandarin Oriental Jumeira, the first in the Gulf, opened its doors in 2019 to great success and has already become a landmark resort on the shores of Dubai.

What was the brief?

Located in the heart of Dubai, the five-star Mandarin Oriental Jumeira (MO Jumeira) wanted to stand out from its many direct and indirect competitors on social media. Not only did they need a powerful Overarching Strategy For The Hotel, they also needed individual strategies for their three main restaurants, as well as online visual guidelines.

The Social Media Strategies needed to increase the numbers of bookings for rooms and restaurant reservations, grow the brand’s follower base and increase the engagement rate.

Audit / Benchmarking / Social Media Content Strategy / Creative Strategy / Influencer Strategy / Social Media Strategy / KPI Definition /

OUR APPROACH

As a Full-Service Digital Agency In Dubai, specialising in Marketing For The Hospitality Industry, we performed an initial audit of the existing MO Jumeira social media, followed by a benchmarking exercise to analyze the Social Media Marketing Activities of other competitors in the luxury hospitality sector. Guided by these two reports we created social media strategies to take MO Jumeira’s online presence to the next level. From attention-holding Hotel Stills And Moving Images to short, riveting videos, our aim was to take the brand image on social media into previously unseen territory in the UAE.

NETSU: FLAME IT UP

Contemporary Japanese Steakhouse from acclaimed chef Ross Shonhan with its dramatic Kabuki décor, bold flavours and flames from its Warayaki (straw fire) style cooking, Netsu dares diners to fire up their lives. “#Flame it up” became our tagline and a rallying call to step outside your comfort zone, and try new tastes and experiences. The visual and verbal tone for the brand was strong and provocative and we carried this daring persona through to create a set of meticulous social media guidelines, including the creation of Kabuki characters that highlighted different aspects of the restaurant from the atmosphere to the interiors.

TASCA: SHARE PORTUGUESE PASSION

An exciting new concept from culinary genius José Avillez serving genuine Portuguese cuisine bursting with character and flavour, Tasca also offers a complementary wine list boasting the largest selection of Portuguese wines in Dubai.

What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

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ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

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14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

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Countries

4

Continents