BRANDING SERVICES

BRANDING SERVICES

ASTUDIO is a Gulf luxury branding agency for brands that need strategy, visual identity, naming, guidelines, and campaigns to work as one system. Since 2006, we have built identities for SÉLECT LABEL, Experience Oman, and Sharjah Government Media Bureau, helping premium names become easier to recognise, remember, and scale.

Build a sharper brand with ASTUDIO.

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ASTUDIO is a Gulf luxury branding agency for brands that need strategy, visual identity, naming, guidelines, and campaigns to work as one system. Since 2006, we have built identities for SÉLECT LABEL, Experience Oman, and Sharjah Government Media Bureau, helping premium names become easier to recognise, remember, and scale.

Build a sharper brand with ASTUDIO.

Contact Us

ASTUDIO is a branding agency for luxury, government, fragrance, fashion, jewellery, hospitality, and destination brands that need strategy before design. Since 2006, we have built brand identities for SÉLECT LABEL, Experience Oman, and Sharjah Government Media Bureau, turning positioning, naming, and visual identity into systems that work across digital marketing, campaigns, and culture.

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A strong brand system starts with the question your audience should answer in one second: why this brand, and why now? Our branding method begins with research, market intent, and audience behaviour, then moves into narrative, logo design, visual identity, brand guidelines, and launch campaigns. For market-specific work, see our Saudi branding services, Qatar branding services, and Kuwait branding services.

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WHAT DOES A BRANDING AGENCY DO FOR LUXURY BRANDS?

Logo Design
A branding agency gives a luxury brand a memorable visual mark, but the logo only works when it is tied to positioning, audience memory, and a full identity system. ASTUDIO designs logos that can live across packaging, campaigns, social content, websites, launches, and physical touchpoints.

Brand Guidelines
Brand guidelines protect the value of your identity. We define how typography, colour, imagery, tone, motion, and campaign applications should behave so your brand stays consistent across digital marketing, production, events, retail, and partner channels.

Brand Strategy
Brand strategy defines what your brand means, who it is for, and how it should win attention in the luxury market. We connect positioning, audience insight, category language, and competitive cues into a practical direction for creative, content, media, and growth.

Brand DNA
Brand DNA gives every message, visual, and interaction a clear source. We define the values, mood, narrative, voice, and sensory cues that make a brand feel distinct before campaigns, websites, and social content start scaling it.

Brand Collaterals
Brand collaterals turn strategy into lived touchpoints. We design launch materials, campaign assets, presentations, social templates, digital content, and visual systems that keep the brand recognisable wherever audiences meet it.

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Minimal luxury layout frame presenting brand storytelling with editorial restraint

LOGO / LUXURY / VISUAL IDENTITY / BRANDING / LOGO / LUXURY / VISUAL IDENTITY / BRANDING / LOGO / LUXURY / VISUAL IDENTITY / BRANDING

WHY CHOOSE ASTUDIO AS YOUR BRANDING AGENCY?

Luxury and GCC Market Fluency
Choose ASTUDIO when your brand needs a branding agency that understands the Gulf, luxury category codes, government expectations, and digital audience behaviour at the same time. Our work connects brand meaning with the way people discover, compare, and remember premium names.

Government and Cultural Sector Experience
Branding for government, destination, and cultural initiatives needs clarity, restraint, and public trust. We build identities that can carry institutional goals while still feeling human, visual, and memorable.

Brand Elevation
We sharpen the parts of a brand that make it desirable: its promise, voice, visual world, content style, and experience cues. The result is a brand that looks coherent before it starts speaking louder.

Authentic Connections
Strong branding makes audiences feel that the brand was made for their world. Our strategy and creative teams shape identity systems that feel specific, credible, and emotionally clear.

Effective Brand Identity
Effective identity gives a luxury brand recognition, trust, and recall. We make the system practical enough for teams to use and distinctive enough for audiences to remember.

Holistic Approach
Branding, digital marketing, social content, and production are connected. ASTUDIO builds the brand foundation, then carries it into campaigns, content, websites, and launch ecosystems without fragmenting the story.

OUR PROJECTS

Refined visual frame supporting a premium ASTUDIO brand narrative
SELECT LABEL

We combined SÉLECT LABEL’s heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SÉLECT LABEL’s dedication to quality and contemporary sophistication. We created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.

Elegant composed frame showcasing considered luxury design and creative craft
Experience Oman

For Experience Oman, we developed a comprehensive brand identity that captured the essence of Oman’s rich culture and natural beauty. Our unique logo design and color palette were inspired by the Omani landscape, creating a consistent look and feel that’s instantly recognizable.

Our brand strategy focused on promoting Oman as a must-visit destination for global travelers, helping to increase tourism and awareness.

Refined luxury brand campaign visual crafted for a discerning regional audience
Ether by Cs

For Ether by Cs, a luxury fashion retail experience in Abu Dhabi pioneered by AlDar to promote local design talent and up and coming brands, we created a sleek and sophisticated brand identity that reflected the brand’s commitment to quality and style.

Our creative ideation process led to a series of innovative campaigns that helped to position Ether by Cs as a leading name in the retail industry in Abu Dhabi. Our work significantly enhanced the brand’s market presence and customer perception.

BVLGARI Jannah Collection Campaign
BVLGARI JANNAH, A FIVE-PETAL STORY

ASTUDIO helped launch BVLGARI Jannah with a global luxury campaign rooted in Emirati heritage, bringing jewellery, celebrity storytelling and production craft together for a landmark case study.

THAT CONCEPT STORE

From leading retail group Majid Al Futtaim comes THAT Concept Store , a new experience-led department store in Mall of the Emirates.

Jewellery photography for ELIE SAAB Timepieces Campaign Launch
ELIE SAAB TIMEPIECES

For the launch of ELIE SAAB Timepieces comes a futuristic film based around the iconic watch design of EAYAN. Evil spirits are banished under its watchful gaze, empowering its wearer.

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MFDP LEGAL

We redefined MFDP‘s brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we’ve positioned MFDP as a leading law firm. Witness the blend of modernity and legacy at MFDP Legal.

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Vogue & WIRED X NEOM

We were commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer, from wellbeing and personal discovery, to sustainability and…

ASTUDIO builds branding systems that make luxury, government, and destination brands easier to recognise, remember, and desire.

Build a sharper brand with ASTUDIO.

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What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

case studies

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

Piaget Ramadan #TurnLifeOn

See how ASTUDIO produced Piaget's Ramadan #TurnLifeOn jewellery films in AlUla and Dubai, alongside flagship luxury work for Bvlgari and Cartier.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

Experience Oman: A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

ETHER BY CLOUD SPACES

See how ASTUDIO built the Ether by Cloud Spaces retail brand, applying strategy and content craft proven in work for Vogue Arabia, Bvlgari and Piaget.

RANA MIKDASHI

See how ASTUDIO shaped digital strategy, ecommerce, SEO and social media for Rana Mikdashi, a sculptural jewellery brand based in Dubai, UAE.

BVLGARI Icons of the Moon 2026

BVLGARI Icons of the Moon 2026 case study with verified reach, paid impressions, Majlis guests, editorial features, LED volume production, and AI plates.

Athar Parfums Branding AR

بنت ASTUDIO عالم علامة «أثر» للعطور، هوية مستمدة من التراث الآشوري، تُرجمت إلى نظام كامل للهوية والتغليف.

Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

STORE OF THE FUTURE

ASTUDIO produced 340+ fashion content assets for Majid Al Futtaim's Store of the Future at Mall of the Emirates, with fashion work spanning Vogue Arabia.

BVLGARI Jannah, a Five-Petal Story

ASTUDIO produced BVLGARI Jannah films for BVLGARI's Jannah Collection, linking Rome and Abu Dhabi with craft led storytelling and a Louvre Abu Dhabi premiere.

Oxygen Gym Packaging

ASTUDIO designed the Oxygen packaging system, a body-spray, deodorant, and EDP range with an engineered box and bottle built around light and mechanism.

Wego: Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

إم إف دي بي القانونية

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

MANDARIN ORIENTAL EMIRATES PALACE

ASTUDIO created a launch film and six teasers for Mandarin Oriental Emirates Palace, presenting Abu Dhabi's flagship hotel with cinematic production.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced Finding Mā for Vogue Arabia, a fashion film shot between Dubai and New York using art direction, production and post-production craft.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

Cartier Luxury Brand Relationship

ASTUDIO partners with Cartier on fragrance marketing for the Gulf, creative development and seasonal planning grounded in an ongoing relationship.

Sharjah Events: 2021 Calendar #SeeSharjah

ASTUDIO created Sharjah Events' 2021 Calendar campaign with new web pages, social ideas and a fresh identity for SGMB's year round events platform.

Experience Oman: Love Summer Again

ASTUDIO created Experience Oman's Love Summer Again campaign with bilingual content, landing pages, media buying and social assets for GCC travellers.

Vyntage Horology

ASTUDIO shaped Vyntage Horology's brand identity, visual language, logo uplift and website UX for the UAE designed, Swiss made luxury watch brand.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

Sedra Packaging Transformation

ASTUDIO transformed the Sedra perfume bottle, from the original faceted red flacon to a refined CMF and packaging system across new colorways.

Azza Fahmy Real Love

ASTUDIO created Azza Fahmy Jewellery's Real Love campaign for Mother's Day, pairing photography and film with real women, families and heirloom jewellery.

Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

Mandarin Oriental Social Strategy

ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

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14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

World map with highlighted market locations

14

Countries

4

Continents

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