CREATIVE SERVICES

CREATIVE SERVICES

We redefine luxury, transforming it from mere opulence into extraordinary experiences. In collaboration with luxury brands and lifestyle-focused government departments across Saudi Arabia and the wider GCC, we craft unique brand identities and campaigns that captivate, propel your brand recognition, and drive sales in the Vision 2030 era.

Redefine luxury with us today!

Contact Us

We redefine luxury, transforming it from mere opulence into extraordinary experiences. In collaboration with luxury brands and lifestyle-focused government departments across Saudi Arabia and the wider GCC, we craft unique brand identities and campaigns that captivate, propel your brand recognition, and drive sales in the Vision 2030 era.

Redefine luxury with us today!

Contact Us

At ASTUDIO, we see luxury and lifestyle as more than just high-end products. To us, it’s about creating memorable, personal experiences that elevate your everyday life. It’s about understanding the unique nuances of the Saudi luxury market and the behaviors and desires of its audience.

Understated luxury photograph shot with warmth and editorial precision

This philosophy fuels our passion, empowering us to create meaningful and authentic connections between you and your audience. By leveraging our profound insights into Saudi Arabia’s luxury and retail growth, our partnerships with world-class brands, and our experience collaborating with lifestyle-focused Saudi and regional government departments, we craft unparalleled strategies for the Vision 2030 era. These strategies captivate discerning audiences, magnify your brand’s visibility, and drive sales growth.

In essence, we’re not just creating brands or creative campaigns. We’re creating experiences, memories, and connections that resonate with the luxury lifestyle of Saudi Arabia and the wider GCC. With ASTUDIO, you’re not merely building a brand, you’re architecting an unforgettable luxury experience.

This is the ASTUDIO difference. This is luxury, redefined.

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OUR CREATIVE SERVICES

Logo Design
Your logo is the visual embodiment of your brand’s identity, and we ensure it’s as unique and memorable as the experiences you offer.

Brand Guidelines
Consistency is key in branding, and our brand guidelines ensure that your brand’s identity remains consistent across all touchpoints.

Brand Strategy
Our brand strategy services are about defining and communicating your brand’s unique value proposition in the luxury market.

Polished brand campaign visual conveying prestige and modern creative confidence

Creative Campaigns
Our creative campaigns are designed to captivate and engage your audience, highlighting the lifestyle your brand promotes.

Creative Ideation
Our creative ideation process is all about generating innovative concepts that align with the luxury lifestyle, elevating your brand and resonating with your audience.

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Contemporary luxury composition arranged with balance and refined art direction

Luxury Redefined / Branding / Logo Design / Brand Guidelines / Brand Strategy / Creative Campaigns / Creative Ideation / Copywriting / Government Partnerships / Sales Growth / World-Class Brands /

KEY BENEFITS FROM WORKING WITH ASTUDIO

Deep Understanding of Saudi Arabia’s Luxury Market
Our deep understanding of the luxury market in Saudi Arabia and the wider GCC, plus experience with lifestyle-focused government departments, enables us to craft strategies that effectively engage discerning audiences.

Brand Elevation
We focus on luxury experiences to elevate your brand, differentiating you in a competitive market.

Authentic Connections
Our emphasis on personal and meaningful experiences fosters deeper, authentic connections between your brand and your audience.

Effective Campaigns
Our philosophy and approach lead to more effective campaigns, helping your luxury brand stand out, deepen audience connections, and achieve your business goals.

Elegant editorial image reflecting ASTUDIO signature premium creative approach

Holistic Approach
Our comprehensive view of luxury allows for cohesive branding and marketing strategies that encapsulate your brand’s essence.

OUR PROJECTS & CASE STUDIES

Piaget Ramadan Campaign 2022
PIAGET RAMADAN #TURNLIFEON

ASTUDIO developed, directed and produced Piaget Ramadan #TurnLifeOn, a luxury film shot between AlUla and Dubai with a visual language built for jewellery, culture and seasonal storytelling.

Sophisticated brand imagery capturing quiet confidence and modern luxury craft
Experience Oman

For Experience Oman, we developed a comprehensive brand identity that captured the essence of Oman’s rich culture and natural beauty. Our unique logo design and color palette were inspired by the Omani landscape, creating a consistent look and feel that’s instantly recognizable.

Our brand strategy focused on promoting Oman as a must-visit destination for global travelers, helping to increase tourism and awareness.

THAT CONCEPT STORE

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store concept.

Refined luxury brand campaign visual crafted for a discerning regional audience
Ether by Cs

For Ether by Cs, a luxury fashion retail experience pioneered by AlDar to promote local design talent and up and coming brands, we created a sleek and sophisticated brand identity that reflected the brand’s commitment to quality and style.

Our creative ideation process led to a series of innovative campaigns that helped to position Ether by Cs as a leading name in the regional retail industry. Our work significantly enhanced the brand’s market presence and customer perception.

Poised campaign photograph balancing contemporary styling with timeless luxury elegance
ELIE SAAB TIMEPIECES

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store concept.

Elegant editorial photograph reflecting ASTUDIO premium creative and brand direction
Vogue & WIRED X NEOM

ASTUDIO produced Vogue x NEOM Wired for Tomorrow content, documenting four Saudi women as they explore what NEOM has to offer, from wellbeing and personal discovery, to sustainability and…

ASTUDIO: Redefining luxury, crafting extraordinary experiences, elevating brands.

Redefine luxury with us.

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What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

case studies

ETHER BY CLOUD SPACES

See how ASTUDIO built the Ether by Cloud Spaces retail brand, applying strategy and content craft proven in work for Vogue Arabia, Bvlgari and Piaget.

BVLGARI Icons of the Moon 2026

BVLGARI Icons of the Moon 2026 case study with verified reach, paid impressions, Majlis guests, editorial features, LED volume production, and AI plates.

Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

Sharjah Events: 2021 Calendar #SeeSharjah

ASTUDIO created Sharjah Events' 2021 Calendar campaign with new web pages, social ideas and a fresh identity for SGMB's year round events platform.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

Piaget Ramadan #TurnLifeOn

See how ASTUDIO produced Piaget's Ramadan #TurnLifeOn jewellery films in AlUla and Dubai, alongside flagship luxury work for Bvlgari and Cartier.

Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

STORE OF THE FUTURE

ASTUDIO produced 340+ fashion content assets for Majid Al Futtaim's Store of the Future at Mall of the Emirates, with fashion work spanning Vogue Arabia.

Vyntage Horology

ASTUDIO shaped Vyntage Horology's brand identity, visual language, logo uplift and website UX for the UAE designed, Swiss made luxury watch brand.

RANA MIKDASHI

See how ASTUDIO shaped digital strategy, ecommerce, SEO and social media for Rana Mikdashi, a sculptural jewellery brand based in Dubai, UAE.

Experience Oman: A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

إم إف دي بي القانونية

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Mandarin Oriental Social Strategy

ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

BVLGARI Jannah, a Five-Petal Story

ASTUDIO produced BVLGARI Jannah films for BVLGARI's Jannah Collection, linking Rome and Abu Dhabi with craft led storytelling and a Louvre Abu Dhabi premiere.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

MANDARIN ORIENTAL EMIRATES PALACE

ASTUDIO created a launch film and six teasers for Mandarin Oriental Emirates Palace, presenting Abu Dhabi's flagship hotel with cinematic production.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

Athar Parfums Branding AR

بنت ASTUDIO عالم علامة «أثر» للعطور، هوية مستمدة من التراث الآشوري، تُرجمت إلى نظام كامل للهوية والتغليف.

Wego: Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Azza Fahmy Real Love

ASTUDIO created Azza Fahmy Jewellery's Real Love campaign for Mother's Day, pairing photography and film with real women, families and heirloom jewellery.

Sedra Packaging Transformation

ASTUDIO transformed the Sedra perfume bottle, from the original faceted red flacon to a refined CMF and packaging system across new colorways.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced Finding Mā for Vogue Arabia, a fashion film shot between Dubai and New York using art direction, production and post-production craft.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Experience Oman: Love Summer Again

ASTUDIO created Experience Oman's Love Summer Again campaign with bilingual content, landing pages, media buying and social assets for GCC travellers.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Cartier Luxury Brand Relationship

ASTUDIO partners with Cartier on fragrance marketing for the Gulf, creative development and seasonal planning grounded in an ongoing relationship.

Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Oxygen Gym Packaging

ASTUDIO designed the Oxygen packaging system, a body-spray, deodorant, and EDP range with an engineered box and bottle built around light and mechanism.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

Circular ASTUDIO service diagram

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

World map with highlighted market locations

14

Countries

4

Continents