1.
Launch PR
Strategy
Perfume PR Agency
Perfume PR Agency
ASTUDIO is the perfume PR agency for launch public relations across luxury fragrance houses including Bvlgari, Elie Saab, and Al Majed Oud. Since 2006, our Cannes Lions-recognised team has turned perfumer stories, ingredient narratives, and fragrance social media marketing proof into prestige press across the Gulf and global markets.
ASTUDIO is the perfume PR agency for launch public relations across luxury fragrance houses including Bvlgari, Elie Saab, and Al Majed Oud. Since 2006, our Cannes Lions-recognised team has turned perfumer stories, ingredient narratives, and fragrance social media marketing proof into prestige press across the Gulf and global markets.
Contact UsASTUDIO runs launch public relations for fragrance houses including Bvlgari, Elie Saab, and Al Majed Oud, telling perfumer and ingredient stories and earning prestige press across the Gulf and global markets. We are the first UAE creative agency to deliver a global luxury campaign, BVLGARI Jannah, and our work carries Cannes Lions, Lucie, and IPA recognition. Since 2006 we have taken oud houses global and brought international maisons to the GCC.
Shape your launch story with ASTUDIO’s fragrance marketing for oud houses and global luxury fragrance brands.
Contact Us
PERFUME LAUNCH PR SERVICES
2.
Prestige Press
Relations
3.
Perfumer and
Note Stories
4.
Creator and
Editor Seeding
5.
Launch Events
and Retail Theatre
6.
Earned Media and
Awards Entries
7.
House and
Founder Profile
8.
Travel Retail
Press Moments
9.
Regional Media
Localisation
FRAGRANCE LAUNCH PR THAT EARNS PRESTIGE PRESS AND DESIRE. FRAGRANCE LAUNCH PR THAT EARNS PRESTIGE PRESS AND DESIRE.
Who is ASTUDIO?
ASTUDIO is a luxury fragrance PR agency working across the UAE, the GCC, and global markets. We build launch narratives and earn prestige press for perfume houses, telling the story of the perfumer, the ingredient, and the ritual so a scent arrives with desire already built.
We have shaped luxury and beauty stories for nearly a dozen fragrance brands, including Bvlgari, Elie Saab, and Al Majed Oud, and produced the BVLGARI Jannah campaign that carries Cannes Lions, Lucie, and IPA recognition. Since 2006 we have taken local oud houses global and brought international maisons to the region. See our fragrance campaign production and creator marketing.
Oud Houses Going Global: We frame heritage, origin, and craft for editors abroad, so a regional house reads as a world maison.
Maisons Entering the GCC: We localise the launch story for Gulf press and gifting culture, from Ramadan editions to travel retail moments.
Connect with our fragrance PR team.
Fragrance proof: Fragrance PR needs visual proof before the first sample reaches an editor. ASTUDIO’s fragrance evidence base includes GISADA product stills, Georgina x GISADA motion assets, SELECT LABEL, SEDRA packaging, and ATHAR identity systems, giving each launch a press-ready story that connects campaign production, perfume social media marketing, and fragrance marketing.
Why choose ASTUDIO for fragrance PR?
ASTUDIO pairs creative agency storytelling with production-house muscle, so the press release, the launch film, and the media plan for your perfume come from one team. We were the first UAE creative agency to deliver a global luxury campaign, BVLGARI Jannah, and our work carries Cannes Lions, Lucie, and IPA recognition.
We shape launch PR that carries your olfactive story, earns prestige coverage, and sets your maison apart across fragrance branding and launch strategy.
Explore our fragrance PR playbook.
Our Approach
Launch Strategy
We map the launch story around the perfumer, the notes, and the world of the scent, then build a press plan that lands the drop across regional and global media.
Prestige Press Relations
Our team earns high-quality coverage for the launch, from exclusive perfumer interviews to beauty-desk features, keeping the maison in refined company.
House Reputation
We protect and build the reputation of the house, answering dupe pressure and imitation with proof of craft, origin, and perfumer intent.
Launch Events and Retail Theatre
We stage launch events, pop-ups, and boutique moments that generate press, seed creators, and turn the counter into a stage for the scent.
Earned Media Measurement
Our team tracks coverage, share of voice, and creator reach, so the value of every placement and seeding round is clear
ASTUDIO A-GAME
Our dedication to the launch, the story, and the earned headline sets our fragrance PR apart.
We combine olfactive storytelling with creative production, so a launch not only earns coverage but also drives trial, sampling, and demand for the bottle.
Whether it is a niche oud debut, a global maison entering the Gulf, or a travel retail exclusive, our team delivers press and creator content that carries the scent.
Give your launch the press it deserves.
ONE INDEPENDENT POWERHOUSE
Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
14
Worldwide Awards
22
Years in Business
#1
Louvre Abu Dhabi
Brand Film Premiere
1K+
Campaigns Produced
The region’s leading
luxury digital
marketing agency
Trusted by Hundreds
of brands
from new york to Saudi Arabia our work travels
14
Countries
4
Continents
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