At ASTUDIO, the bottle leads every decision. We have designed fragrance packaging since 2006 for almost twelve fragrance houses, including Al Majed Oud and Kilian Paris, shaping flacons and coffrets that carry price, memory, and ritual before a single note is smelled.
Fragrance Packaging Design
Fragrance Packaging Design
ASTUDIO designs fragrance packaging design systems for perfume houses including Al Majed Oud and Kilian Paris, carrying each launch from flacon strategy to shelf presence. Since 2006, our Cannes Lions-recognised luxury team has shaped caps, coffrets, finishes, and launch assets that connect perfume branding to a collectible object.
Design the bottle before the scent is smelled.
Contact UsASTUDIO designs fragrance packaging design systems for perfume houses including Al Majed Oud and Kilian Paris, carrying each launch from flacon strategy to shelf presence. Since 2006, our Cannes Lions-recognised luxury team has shaped caps, coffrets, finishes, and launch assets that connect perfume branding to a collectible object.
Design the bottle before the scent is smelled.
Contact Us
Our perfume packaging design method starts with each fragrance’s olfactive territory, so the flacon and box express the scent before the customer opens it. As a boutique agency we act as an integrated extension of your marketing team, with bespoke bottle, secondary packaging, and launch strategies.
Fragrance packaging with us is a full stack. It begins with brand strategy and moves into flacon design, cap and closure systems, coffrets, decoration, and production handoff. Each phase keeps the house codes clear and consistent across every touchpoint. Partnering with ASTUDIO means a packaging system that mirrors your maison, not just a stock bottle with a label.
This is the ASTUDIO difference. This is perfume packaging design, redefined.
Fragrance proof: SELECT LABEL proof extends into SEDRA and ATHAR. For SEDRA, the archive holds the 30ml x4 box, bottle information, and CMF packaging direction. For ATHAR, the archive holds the branding book, logo system, colour palette, and primary packaging concepts. Together they show how perfume branding, fragrance packaging design, and SELECT LABEL move from scent story to shelf object.
WHAT DOES PERFUME PACKAGING DESIGN INCLUDE?
ASTUDIO designs flacons, cap and closure systems, coffrets, decoration and finishes, and refillable luxury packaging for perfume and oud brands.
Flacon And Bottle Design
Your flacon is the memory object of the fragrance. We shape silhouette, glass weight, shoulders, neck, and refill logic so the bottle is desired before it is sprayed.
Cap And Closure Systems
Touch, weight, and spray quality are luxury proof. We design caps, cabochons, collars, pumps, and atomizers so every open and every mist confirms the price of the perfume.
Coffrets And Secondary Packaging
Packaging creates the first ritual before the bottle is opened. We design coffrets, rigid boxes, sleeves, molded inserts, and gift sets that protect the flacon, stage the reveal, and make Ramadan, Eid, gifting, and travel retail editions feel considered from shelf to unboxing.
Decoration And Finish
Our decoration craft turns commodity glass into brand property through hot stamping, lacquering, metallization, silk screen, embossing, debossing, engraving, and frosting. Each finish is chosen for touch, light, durability, and ritual, so the bottle carries the maison before the fragrance is sprayed.
Prototyping And Production Handoff
Our prototyping process translates the concept into 3D renders, mockups, decoration tests, dielines, print specifications, and supplier handoff files. We coordinate details early so glass, cap, pump, insert, and box can move toward production without losing the finish, fit, or feeling that sold the idea.
FLACON / CAP / COFFRET / FINISH / FLACON / CAP / COFFRET / FINISH / FLACON / CAP / COFFRET / FINISH / FLACON / CAP / COFFRET / FINISH
WHY DESIGN FRAGRANCE PACKAGING WITH ASTUDIO?
Fluency In GCC Fragrance Culture
We know the oud, bakhoor, gifting, Ramadan, Eid, and travel retail habits that shape fragrance packaging in the UAE and Saudi Arabia. That regional fluency helps us judge size, heft, opening ritual, box presence, and shelf codes for perfume buyers who expect generosity and restraint at once.
Refillable And Responsible Luxury
Experience with refill systems, recycled glass, and lighter formats lets us build responsible luxury packaging that discerning fragrance buyers now expect.
Packaging That Elevates
We design the flacon and coffret as luxury objects that differentiate your perfume on a crowded shelf and in a scroll of ecommerce thumbnails.
Unboxing Worth Sharing
Our emphasis on tactile craft and considered inserts turns the unboxing into a moment fragrance buyers photograph, review, and share.
Packaging That Sells
Our packaging philosophy helps your luxury fragrance stand out, defend its price against dupe pressure, and convert as object, shelf signal, and ecommerce image.
Bottle To Launch Assets
Our full-stack view carries the design from flacon and coffret into pack photography, macro finish shots, unboxing film, and product pages that encapsulate your fragrance.
OUR PROJECTS
ASTUDIO shaped SÉLECT LABEL from heritage into a modern fragrance house, building the brand story, identity, website, social launch, and paid media system around a complete perfume world.
ASTUDIO produced Piaget Ramadan #TurnLifeOn across AlUla and Dubai, building a bold luxury film language for a maison moment rooted in light, movement, and celebration.
ASTUDIO created BVLGARI Wonders of Love as a refined Ramadan film campaign, turning luxury gifting into a visual story of emotion, craft, and connection.
ASTUDIO produced BVLGARI Icons of the Moon 2026 around three Gulf women artists, perpetual orbital cinematography, LED volume production, and verified Ramadan campaign reach.
ASTUDIO produced BVLGARI Jannah with cinematic craft, luxury art direction, and regional storytelling that gave the maison a campaign built for desire, press, and cultural resonance.
ASTUDIO produced Kilian Paris #POWEROFSCENT as a fragrance film built around scent memory, home, distance, and emotional connection.
ASTUDIO crafted Vyntage Horology’s identity, pairing modern Emirati vision with Swiss watchmaking precision for a luxury brand world built around detail and trust.
ASTUDIO launched Mandarin Oriental Emirates Palace with luxury storytelling, visual systems, and content built for one of Abu Dhabi’s most iconic hospitality addresses.
ASTUDIO: Designing flacons, coffrets, and finishes that make luxury fragrance desirable.
Design your fragrance packaging with us.
ONE INDEPENDENT POWERHOUSE
Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
14
Worldwide Awards
22
Years in Business
#1
Louvre Abu Dhabi
Brand Film Premiere
1K+
Campaigns Produced
The region’s leading
luxury digital
marketing agency
Trusted by Hundreds
of brands
from new york to Saudi Arabia our work travels
14
Countries
4
Continents
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