Vietnam
Luxury Marketing

How do luxury brands
grow in Vietnam?

ASTUDIO helps luxury brands plan, produce and scale campaigns for Vietnam across fragrance, beauty, fashion, jewellery, real estate and hospitality. Founded in 2006, ASTUDIO has delivered work across 10 countries and 4 continents, with BVLGARI Jannah, a first global luxury campaign led by an agency from the region, plus Cannes Lions, Lucie Awards and IPA recognition. For Vietnam, the focus is refined content, market-ready storytelling and performance systems that let premium work travel across 4 continents without losing local clarity.

Contact Us

ASTUDIO helps luxury brands plan, produce and scale campaigns for Vietnam across fragrance, beauty, fashion, jewellery, real estate and hospitality. Founded in 2006, ASTUDIO has delivered work across 10 countries and 4 continents, with BVLGARI Jannah, a first global luxury campaign led by an agency from the region, plus Cannes Lions, Lucie Awards and IPA recognition. For Vietnam, the focus is refined content, market-ready storytelling and performance systems that let premium work travel across 4 continents without losing local clarity.

Contact Us

Vietnam strategy

Vietnam luxury marketing starts with a clear answer: fragrance, beauty, fashion, jewellery, real estate and hospitality brands need market-specific strategy before they spend on content. ASTUDIO uses social listening, audience mapping and category insight to build a luxury and fragrance strategy for Vietnam, then defines positioning, KPIs and a content system that can scale.
  • Vietnam luxury market research
  • Fragrance and beauty strategy
  • Fashion and jewellery positioning
  • Real estate hospitality mapping
  • Audience insights + trend reading
  • Launch KPI definition
  • Premium growth monitoring
Vyntage

Vyntage Horology

ASTUDIO crafted Vyntage’s identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

MFDP

إم إف دي بي القانونية

ASTUDIO redefined MFDP’s brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we’ve positioned MFDP as a leading…

Vietnam creative

Creative for Vietnam has to feel premium from the first frame. ASTUDIO develops the idea, visual language, copy and rollout system for campaigns across fashion, beauty, fragrance, jewellery, real estate and hospitality. The work is built for owned channels, paid media, launch films, stills, social content and retail moments without inventing local offices or local case work.
  • FRAGRANCE CAMPAIGN CREATIVE
  • LUXURY BRANDING GUIDELINES
  • VOICE + MESSAGING FOR VIETNAM
  • CONCEPT IDEATION
  • CAMPAIGN DEVELOPMENT
  • SOCIAL MEDIA ACTIVATIONS
Poised campaign photograph balancing contemporary styling with timeless luxury elegance

ELIE SAAB TIMEPIECES

For the launch of ELIE SAAB Timepieces comes a futuristic film based around the iconic watch design of EAYAN. Evil spirits are banished under its watchful gaze, empowering its wearer.

THAT Concept Store Case Study

THAT CONCEPT STORE

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store in Mall of the Emirates.

Fragrance beauty

Branding gives each Vietnam launch a luxury register before the campaign goes live. ASTUDIO shapes fragrance branding, beauty positioning, jewellery identity systems, fashion campaign toolkits, hospitality stories and real estate narratives with a consistent premium voice.
  • Fragrance launch collaterals
  • Beauty brand guidelines
  • Jewellery campaign systems
  • Fashion seasonal toolkits
  • Hospitality experience stories
  • Real estate identity assets
MFDP

إم إف دي بي القانونية

ASTUDIO redefined MFDP’s brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we’ve positioned MFDP as a leading…

selectlabel

SÉLECT LABEL

ASTUDIO combined SELECT LABEL’s heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.

Digital growth

Digital growth in Vietnam needs content, media and measurement working together. ASTUDIO connects social media marketing, media planning, community management and internet marketing so premium campaigns can be tracked, optimized and improved.

social media

SOCIAL MEDIA MARKETING
CONTENT CALENDAR CREATION
CONTENT DEVELOPMENT
COMMUNITY MANAGEMENT
LUXURY INFLUENCER MARKETING
UGC CAMPAIGNS
SOCIAL MEDIA STRATEGY
AD MANAGEMENT
ANALYTICS & REPORTING
PERFORMANCE MARKETING

Website

UX/UI DESIGN
PROTOTYPING
WEBSITE DEVELOPMENT
HOSTING
SOFTWARE DEVELOPMENT
BACK-END PROGRAMMING
CONTENT POPULATION
E-COMMERCE DEVELOPMENT
SEO SERVICES
MAINTENANCE & PERFORMANCE

Mobile App

UX/UI DESIGN
APP DESIGN
IOS APP DEVELOPMENT
ANDROID APP DEVELOPMENT
MOBILE COMMERCE FLOWS
PROGRESSIVE WEB APPS
ASO CAMPAIGN

Media Buying

MEDIA PLANNING
SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
PREMIUM MEDIA ADVERTISING

OmanByYou Case Study

Experience Oman OmanByYou

A full website overhaul of ExperienceOman.om, bursting with multilingual, high-speed and mobile-friendly content to boost traffic.

BVLGARI - B For Beirut Case Study

B FOR BEIRUT BVLGARI

A tale of two cities for the launch of BVLGARI’s exclusive Jannah jewellery collection, premiered at Louvre Abu Dhabi.

Luxury social

Our social media marketing specialists use strategy, content and reporting to help luxury brands speak clearly in Vietnam. ASTUDIO experience includes BVLGARI Jannah, a first global luxury campaign led by an agency from the region, plus luxury engagement work recognized by Cannes Lions, Lucie Awards and IPA.
ether

ETHER BY CLOUD SPACES

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store in Mall of the Emirates.

hadara

HADARA MAGAZINE

From leading retail group Majid Al Futtaim comes THAT Concept Store, a new experience-led department store in Mall of the Emirates.

Market production

Production turns a Vietnam luxury strategy into the stills, films and assets a brand can use. ASTUDIO manages photography production, jewellery photography, product stills, beauty content, fashion films, hospitality visuals and video production for polished market launches.

PHOTOGRAPHY

PRE-PRODUCTION
PHOTOGRAPHY PRODUCTION
CASTING + MAKEUP + STYLISTS + SET
GRAPHIC DESIGN
POST-PRODUCTION
RETOUCHING
PRODUCT PHOTOGRAPHY
JEWELLERY PHOTOGRAPHY

VIDEO

PRE-PRODUCTION
CASTING + MAKEUP + FASHION
VIDEO PRODUCTION
POST-PRODUCTION
EDITING + RETOUCHING
COLOR GRADING
MUSIC COMPOSITION
3D + MOTION GRAPHICS

BVLGARI Wonders of Love Ramadan campaign film still

BVLGARI WONDERS OF LOVE

A tale of two cities for the launch of BVLGARI’s exclusive Jannah jewellery collection, premiered at Louvre Abu Dhabi.

Piaget Ramadan Campaign 2022

Piaget Ramadan #TurnLifeOn

A bold, visual art film creatively developed, directed and produced by ASTUDIO for Piaget to mark Ramadan 2022, shot in the breathtaking destination of AlUla, Saudi Arabia.

Premium PR

Premium PR for Vietnam requires reputation, editorial discipline and influencer context. ASTUDIO has delivered luxury and destination storytelling for names including Cartier and NEOM, and applies that standard to fragrance, beauty, fashion, jewellery, real estate and hospitality narratives.
  • Fragrance launch communication
  • Beauty media relations
  • Fashion editorial narratives
  • Jewellery reputation support
  • Hospitality and real estate influence
TCipk

Vogue & WIRED X NEOM

We were commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer, from wellbeing and personal discovery, to sustainability and…

BVLGARI - B For Beirut Case Study

B FOR BEIRUT BVLGARI

A tale of two cities for the launch of BVLGARI’s exclusive Jannah jewellery collection, premiered at Louvre Abu Dhabi.

HOSPITALITY REAL ESTATE

For hospitality and real estate in Vietnam, ASTUDIO shapes launch journeys, guest stories, sales content and event marketing that feel premium from first impression to follow-up.
  • Premium launch planning
  • Venue story and guest journey
  • Event marketing and promotion
get in touch

What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

case studies

MANDARIN ORIENTAL EMIRATES PALACE

ASTUDIO created a launch film and six teasers for Mandarin Oriental Emirates Palace, presenting Abu Dhabi's flagship hotel with cinematic production.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

Sedra Packaging Transformation

ASTUDIO transformed the Sedra perfume bottle, from the original faceted red flacon to a refined CMF and packaging system across new colorways.

SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

BVLGARI Icons of the Moon 2026

BVLGARI Icons of the Moon 2026 case study with verified reach, paid impressions, Majlis guests, editorial features, LED volume production, and AI plates.

Cartier Luxury Brand Relationship

ASTUDIO partners with Cartier on fragrance marketing for the Gulf, creative development and seasonal planning grounded in an ongoing relationship.

BVLGARI Jannah, a Five-Petal Story

ASTUDIO produced BVLGARI Jannah films for BVLGARI's Jannah Collection, linking Rome and Abu Dhabi with craft led storytelling and a Louvre Abu Dhabi premiere.

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

Experience Oman: A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

ETHER BY CLOUD SPACES

See how ASTUDIO built the Ether by Cloud Spaces retail brand, applying strategy and content craft proven in work for Vogue Arabia, Bvlgari and Piaget.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

إم إف دي بي القانونية

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Wego: Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced Finding Mā for Vogue Arabia, a fashion film shot between Dubai and New York using art direction, production and post-production craft.

Azza Fahmy Real Love

ASTUDIO created Azza Fahmy Jewellery's Real Love campaign for Mother's Day, pairing photography and film with real women, families and heirloom jewellery.

Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

Sharjah Events: 2021 Calendar #SeeSharjah

ASTUDIO created Sharjah Events' 2021 Calendar campaign with new web pages, social ideas and a fresh identity for SGMB's year round events platform.

STORE OF THE FUTURE

ASTUDIO produced 340+ fashion content assets for Majid Al Futtaim's Store of the Future at Mall of the Emirates, with fashion work spanning Vogue Arabia.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

Vyntage Horology

ASTUDIO shaped Vyntage Horology's brand identity, visual language, logo uplift and website UX for the UAE designed, Swiss made luxury watch brand.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Oxygen Gym Packaging

ASTUDIO designed the Oxygen packaging system, a body-spray, deodorant, and EDP range with an engineered box and bottle built around light and mechanism.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

RANA MIKDASHI

See how ASTUDIO shaped digital strategy, ecommerce, SEO and social media for Rana Mikdashi, a sculptural jewellery brand based in Dubai, UAE.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

Piaget Ramadan #TurnLifeOn

See how ASTUDIO produced Piaget's Ramadan #TurnLifeOn jewellery films in AlUla and Dubai, alongside flagship luxury work for Bvlgari and Cartier.

Athar Parfums Branding AR

بنت ASTUDIO عالم علامة «أثر» للعطور، هوية مستمدة من التراث الآشوري، تُرجمت إلى نظام كامل للهوية والتغليف.

Experience Oman: Love Summer Again

ASTUDIO created Experience Oman's Love Summer Again campaign with bilingual content, landing pages, media buying and social assets for GCC travellers.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

Mandarin Oriental Social Strategy

ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

Circular ASTUDIO service diagram

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

World map with highlighted market locations

14

Countries

4

Continents

IT’s TIME TO
LET’S TALK TODAY!

You’ll hear from us within 2 business days.

    Please use a business email



    Monthly Budget (Retainer)

    AI Automation

    Digital Ads & Paid Advertising

    Social Media Management

    project based

    Brand Strategy & Visual Identity

    Video & Photo Production

    Website Design & Development



    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    By clicking submit, you're giving ASTUDIO permission to contact you with updates and offers. You can withdraw consent at any time. See our Privacy Policy for more information.

    THank you for
    reaching out.

    our team will get
    in touch with you
    shortly.

    CAREERS

    Bored? Hot match? Creative skills wasting away?
    Click HERE to explore our open positions and ignite your career!

    Go to Top