PerfumeTok: how fragrance brands win on TikTok in the Gulf
PerfumeTok strategy for fragrance brands in the Gulf, from TikTok creator seeding and scent memory to social content, search captions, and launch demand.
Oud marketing: taking Arabian oud to a global luxury audience
Oud marketing for Arabian oud brands, from perfume branding and packaging to Arabic naming, ritual, content, PR, and global luxury storytelling.
How to launch a perfume brand in the GCC: the 2026 playbook
How to launch a perfume brand in the GCC in 2026, from strategy and perfume branding to packaging, sampling, content, PR, retail, and social.
What is AI content production for fragrance brands?
AI content production for fragrance brands turns scent worlds into campaign films, CGI perfume visuals, product ads, retail screens, and social assets.
ELIE SAAB TIMEPIECES
For the launch of ELIE SAAB Timepieces comes a futuristic film based around the iconic watch design of EAYAN. Evil spirits are banished under its watchful gaze, empowering its wearer.
VOGUE ARABIA FINDING MĀ
A dynamic fashion film for the Vogue Arabia reader where East meets West, shortlisted by the London Fashion Film Festival.
Experience Oman – A 360 Roadmap
A roadmap for success: Designing a 360-degree digital strategy for Experience Oman to increase its presence online and meet sustained goals.
Experience Oman – Love Summer Again
A feel-good social media and digital advertising campaign to make people fall in love with summer again; with Oman.
Azza Fahmy Real Love
To mark Mother’s Day, coinciding with the brand’s 50th anniversary, this social media activation featured real women and relationships.
L’AZURDE – Nuit Blanche
Celebrating New Year for L’AZURDE in cinematic style, immersing the brand’s followers in a parallel winter universe through film.