Reimagining
Beauty
Marketing

Reimagining
Beauty
Marketing

ASTUDIO produced Estée Lauder’s regional digital evolution, MAC Cosmetics’ Gulf campaigns, and Jo Malone London’s regional debut. As the Gulf’s leading luxury beauty marketing agency, we build cosmetic brands across the UAE, Saudi Arabia, Qatar, and Kuwait.

Create unforgettable beauty experiences with ASTUDIO.

Contact Us

ASTUDIO produced Estée Lauder’s regional digital evolution, MAC Cosmetics’ Gulf campaigns, and Jo Malone London’s regional debut. As the Gulf’s leading luxury beauty marketing agency, we build cosmetic brands across the UAE, Saudi Arabia, Qatar, and Kuwait.

Create unforgettable beauty experiences with ASTUDIO.

Contact Us

OUR 360° BEAUTY DIGITAL MARKETING SERVICES

1.
Market Entry
Strategy
2.
Digital Marketing
Campaigns
3.
Social Media
Excellence
4.
Beauty Content
Creation
5.
E-commerce
Solutions
6.
Website Design and
Development
6.
Influencer
Marketing
6.
High-End Video
Production
6.
Search Engine
Optimization
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Elevate your timepiece brand with digital precision. Elevate your timepiece brand with digital precision.

Who are the beauty marketing specialists at ASTUDIO?

ASTUDIO is a luxury beauty marketing agency founded in 2006, working across the Gulf for MAC Cosmetics, Estée Lauder, Jo Malone London, and Kilian Paris. We build digital strategies that position cosmetic brands and reach beauty audiences in Saudi Arabia, Qatar, and Kuwait.

Each campaign pairs regional insight with the production muscle of a full creative house, from beauty photography to film.

Partner with the leading Gulf beauty marketing experts.
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Estée Lauder luxury beauty campaign visual by ASTUDIO

Why do luxury beauty brands choose ASTUDIO?

Luxury beauty brands choose ASTUDIO because we run the Gulf market for houses like MAC Cosmetics, KIKO Milano, and Estée Lauder while holding to global creative standards. We know Gulf beauty culture and we design campaigns that read as native in Saudi Arabia and travel across four continents.

ASTUDIO carries international awards including Cannes Lions, the Lucie Awards, and the IPA. Jo Malone London’s regional debut and Kilian Paris’ digital transformation show how we capture local nuance without losing luxury polish. Our marketing strategy and social media work sit inside one creative house.

Discover unmatched beauty marketing excellence.
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Our Approach

Strategic Planning
We craft customized digital strategies aligned with the luxury beauty market.

Creative Excellence
Our team produces premium content that reflects brand heritage and innovation.

Digital Innovation
We utilize advanced technology, including virtual beauty experiences, to enhance brand engagement.

Performance Optimization
Our data-driven approach maximizes ROI
for your digital investments.

Brand Storytelling
We create powerful narratives that resonate
with beauty consumers.

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ASTUDIO beauty content creation for a Gulf cosmetic brand

ASTUDIO A-GAME

Since 2006, ASTUDIO has led luxury beauty marketing across the GCC, from Qatar to Kuwait. Our team produced work for MAC Cosmetics, Estée Lauder, and Jo Malone London, pairing local insight with global craft. We run everything from social media to brand websites and full digital strategy, so content connects regionally and worldwide.

Elevate your beauty brand’s digital presence today.
get in touch

What Our Clients Are Saying

Illuminated Diriyah building exterior at night
Lolwah Alomair
Art Direction Senior Specialist / SAUDI Public Investment Fund Projects

“We are truly grateful to the ASTUDIO team for their exceptional support throughout this project. Their willingness to step in on short notice and their unwavering dedication made all the difference. We’re eagerly looking forward to our next opportunity to create something extraordinary together!”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Illuminated Diriyah building exterior at night
Lolwah Alomair
Art Direction Senior Specialist / SAUDI Public Investment Fund Projects

“We are truly grateful to the ASTUDIO team for their exceptional support throughout this project. Their willingness to step in on short notice and their unwavering dedication made all the difference. We’re eagerly looking forward to our next opportunity to create something extraordinary together!”

case studies

Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

Cartier Luxury Brand Relationship

ASTUDIO partners with Cartier on fragrance marketing for the Gulf, creative development and seasonal planning grounded in an ongoing relationship.

ETHER BY CLOUD SPACES

See how ASTUDIO built the Ether by Cloud Spaces retail brand, applying strategy and content craft proven in work for Vogue Arabia, Bvlgari and Piaget.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

MANDARIN ORIENTAL EMIRATES PALACE

ASTUDIO created a launch film and six teasers for Mandarin Oriental Emirates Palace, presenting Abu Dhabi's flagship hotel with cinematic production.

إم إف دي بي القانونية

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Oxygen Gym Packaging

ASTUDIO designed the Oxygen packaging system, a body-spray, deodorant, and EDP range with an engineered box and bottle built around light and mechanism.

Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

Sedra Packaging Transformation

ASTUDIO transformed the Sedra perfume bottle, from the original faceted red flacon to a refined CMF and packaging system across new colorways.

BVLGARI Icons of the Moon 2026

BVLGARI Icons of the Moon 2026 case study with verified reach, paid impressions, Majlis guests, editorial features, LED volume production, and AI plates.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

Azza Fahmy Real Love

ASTUDIO created Azza Fahmy Jewellery's Real Love campaign for Mother's Day, pairing photography and film with real women, families and heirloom jewellery.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

Vyntage Horology

ASTUDIO shaped Vyntage Horology's brand identity, visual language, logo uplift and website UX for the UAE designed, Swiss made luxury watch brand.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced Finding Mā for Vogue Arabia, a fashion film shot between Dubai and New York using art direction, production and post-production craft.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

Sharjah Events: 2021 Calendar #SeeSharjah

ASTUDIO created Sharjah Events' 2021 Calendar campaign with new web pages, social ideas and a fresh identity for SGMB's year round events platform.

Athar Parfums Branding AR

بنت ASTUDIO عالم علامة «أثر» للعطور، هوية مستمدة من التراث الآشوري، تُرجمت إلى نظام كامل للهوية والتغليف.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Experience Oman: A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

RANA MIKDASHI

See how ASTUDIO shaped digital strategy, ecommerce, SEO and social media for Rana Mikdashi, a sculptural jewellery brand based in Dubai, UAE.

Experience Oman: Love Summer Again

ASTUDIO created Experience Oman's Love Summer Again campaign with bilingual content, landing pages, media buying and social assets for GCC travellers.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

Mandarin Oriental Social Strategy

ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

BVLGARI Jannah, a Five-Petal Story

ASTUDIO produced BVLGARI Jannah films for BVLGARI's Jannah Collection, linking Rome and Abu Dhabi with craft led storytelling and a Louvre Abu Dhabi premiere.

STORE OF THE FUTURE

ASTUDIO produced 340+ fashion content assets for Majid Al Futtaim's Store of the Future at Mall of the Emirates, with fashion work spanning Vogue Arabia.

Wego: Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Piaget Ramadan #TurnLifeOn

See how ASTUDIO produced Piaget's Ramadan #TurnLifeOn jewellery films in AlUla and Dubai, alongside flagship luxury work for Bvlgari and Cartier.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

Circular ASTUDIO service diagram

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

World map with highlighted market locations

14

Countries

4

Continents

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