SÉLECT LABEL

SÉLECT
LABEL

STRATEGY | BRANDING | SOCIAL

ASTUDIO combined SÉLECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SÉLECT LABEL's dedication to quality and contemporary sophistication. ASTUDIO created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.

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STRATEGY | BRANDING | SOCIAL

ASTUDIO combined SÉLECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SÉLECT LABEL's dedication to quality and contemporary sophistication. ASTUDIO created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.

Contact Us

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, positioning, tone of voice, website SEO and social media for a Kuwait fragrance house. The work connects our branding services, fragrance marketing, creative agency, Vyntage Horology and Azza Fahmy proof.

Client Overview

SÉLECT LABEL, a distinguished fragrance solution provider in Kuwait, represents a blend of tradition and innovation in the luxury fragrance sector. The brand’s evolution from “Kuwait Perfumes Factory” to SÉLECT LABEL under the Al Khalaf family highlights its significant presence in the luxury fragrance market across Kuwait, Dubai, the UAE, and Saudi Arabia.

Client Needs

SÉLECT LABEL aimed for a complete rebranding, including a new brand name, identity, logo, monogram, market positioning, tone of voice strategy, and website development, targeting luxury perfume businesses in Kuwait, Dubai, UAE, and Saudi Arabia.

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Branding / Narrative / Luxury / Innovation / Excellence /

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ASTUDIO’S ROLE:

1.

Brand Naming, Identity, Logo, & Monogram
Expertise in Branding for Kuwait, Dubai, UAE, and Saudi Arabian Markets: ASTUDIO, the leading branding agency for luxury in Dubai, utilized its regional expertise to develop a unique name and identity that resonate across these key markets.

2.

Logo and Monogram Design
The logo and monogram, crafted by ASTUDIO, reflected the elegance and luxury status of SÉLECT LABEL, aligning with the aesthetics appreciated in the luxury industry.

3.

Market Positioning and Strategy
Market Research Across Kuwait, Dubai, UAE, and Saudi Arabia: Extensive research into consumer preferences and trends in these regions ensured SÉLECT LABEL’s effective positioning within the competitive fragrance market.

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4.

Tone of Voice & Messaging
Crafting a Luxurious Brand Voice: The tone of voice developed by ASTUDIO reflected the sophistication and luxury expected by clients in the industry.
Strategic Communication: This approach was designed to resonate with high-end markets, emphasizing SÉLECT LABEL’s commitment to quality and exclusivity.

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5.

Website Creation and Digital Presence
Digital Branding Expertise: ASTUDIO’s digital branding capabilities created a website that embodies SÉLECT LABEL’s luxury positioning.
SEO Optimization for Regional Reach: The website content was optimized with SEO keywords for online visibility and regional reach.

7.

Sustainability and Innovation
Forward-Thinking Branding Solutions: As an innovative branding agency in Dubai, ASTUDIO emphasized SÉLECT LABEL’s sustainable practices and technological advancements, appealing to the environmentally conscious and tech-savvy clientele in the region.

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Results / Solution

As a leading branding agency in Dubai with a robust presence in Saudi and the Gulf, ASTUDIO successfully revamped SÉLECT LABEL’s identity in the luxury fragrance market. The brand’s enhanced digital presence, sophisticated tone of voice, and unique logo and monogram significantly elevated its appeal in Kuwait, Dubai, UAE, and Saudi Arabia.

The comprehensive branding strategy solidified SÉLECT LABEL as a symbol of luxury and quality, catering to the refined tastes of Gulf luxury market. The SEO-optimized website further ensured robust online visibility, firmly positioning SÉLECT LABEL as a leader in the competitive fragrances business.

The SEO-optimized website further ensured robust online visibility, firmly positioning SÉLECT LABEL as a leader in the competitive fragrances business.

You can take a closer look at the final work here :

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What Our Clients Are Saying

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

Pink handbag displayed on a shelf
Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Green water texture with a swimmer from above
Victoire Pozzo Di Borgo
Marketing & Communication Director, Bulgari

“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the region with my beautiful team Nathaly Khoury, Anjali Pandrangi to Central team in Rome with Laura Prota, Biagio Fontana, Sofia Bodoriga, Damien Kang, Dan Wu Elena Mancini under the incredible artistic direction of Toufic Araman and ASTUDIO.”

case studies

حالة علاقة كارتييه مع أستوديو

تشارك ASTUDIO «كارتييه» في تسويق العطور بالخليج، تطوير إبداعي وتخطيط موسمي قائم على علاقة مستمرة.

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Jo Malone London A Tale of Fragrances

ASTUDIO produced fragrance film and product content for Jo Malone London's A Tale of Fragrances, cinematic craft built around the house's scent storytelling.

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Sedra Packaging Transformation AR

حوّلت ASTUDIO قارورة عطر «سدرة» من القارورة الحمراء المضلّعة الأصلية إلى نظام ألوان وخامات وتغليف راقٍ.

BVLGARI Jannah, a Five-Petal Story

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ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

حالة جو مالون لندن حكاية عطرية

أنتجت ASTUDIO أفلام ومحتوى منتجات العطور لحملة «حكاية العطور» من «جو مالون لندن»، بحرفية سينمائية مبنية على أسلوب الدار في سرد العطر.

Sharjah Events: 2021 Calendar #SeeSharjah

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Cartier Luxury Brand Relationship

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Wego: Holidays

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ASTUDIO built Mandarin Oriental Jumeira's social strategy for the hotel and restaurants Netsu and Tasca, sharpening bookings, followers and engagement.

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Kilian Paris #POWEROFSCENT

Kilian Paris #POWEROFSCENT case study for a confirmed 50 second ASTUDIO fragrance film built around scent memory, home, and emotional connection.

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Athar Parfums Branding

ASTUDIO built the Athar Parfums brand world, an identity drawn from ancient Assyrian heritage, translated into a full fragrance branding and packaging system.

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SÉLECT LABEL

ASTUDIO rebranded SÉLECT LABEL with naming, identity, monogram, tone of voice, website SEO and social media for a Kuwait fragrance house and launch.

Oxygen Gym Packaging AR

صمّمت ASTUDIO نظام تغليف «أوكسجين»، مجموعة رذاذ ومزيل عرق وماء تواليت بعلبة وقارورة مهندَسة حول الضوء والآلية.

L’AZURDE Nuit Blanche

See how ASTUDIO produced L’azurde Nuit Blanche, a jewellery film with Tbilisi snow, macro jewellery detail, Rolls Royce motion and luxury production craft.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

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14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to Saudi Arabia our work travels

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14

Countries

4

Continents