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Smartphone screen with Instagram icon and coastal, desert, forest, and pool photos
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DIGITAL MARKETING STRATEGY

Sub Services StrategyBy touficAugust 29, 2022
Mercedes-Benz electric vehicle driving past desert rock formations
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Vogue & WIRED X NEOM

Case Study, CreativeBy touficAugust 9, 2022

We were commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer, from wellbeing and personal discovery, to sustainability and innovation.

Woman wearing a gold wristwatch under patterned purple light
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ELIE SAAB TIMEPIECES

Case Study, CreativeBy TouficJune 24, 2022

For the launch of ELIE SAAB Timepieces comes a futuristic film based around the iconic watch design of EAYAN. Evil spirits are banished under its watchful gaze, empowering its wearer.

Four people in flowing blue and white clothing before mirrored desert cliffs
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Piaget Ramadan #TurnLifeOn

Case Studies, Case Study, Home - Use Cases, Production, Production - Video & PhotoBy touficApril 1, 2022

A bold, visual art film creatively developed, directed and produced by ASTUDIO for Piaget to mark Ramadan 2022, shot in the breathtaking destination of AlUla, Saudi Arabia.

Woman in sunglasses wearing a patterned outfit in a dim room
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STORE OF THE FUTURE

Case Studies, Case Study, Production, Production - Video & PhotoBy touficFebruary 28, 2022

Revolutionary content for Majid Al Futtaim’s Store of the Future in Mall of the Emirates, offering shoppers a unique retail experience with technology at their fingertips.

Collage of Instagram posts showing camels pools and desert landscapes
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Experience Oman OmanByYou

Case Study, DigitalBy touficAugust 9, 2021

A full website overhaul of ExperienceOman.om, bursting with multilingual, high-speed and mobile-friendly content to boost traffic.

Five camels standing on a sandy beach beside turquoise water
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Oman in Venice Art Biennale

Case Study, CreativeBy touficJuly 15, 2021

Drawing people to Oman and The Ministry of Oman’s first National Pavilion at the prestigious La Biennale di Venezia in Venice, Italy with a striking creative campaign.

Two people wearing sunglasses beside a glowing red circular display
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THAT CONCEPT STORE

Case Study, CreativeBy touficMay 4, 2021

From leading retail group Majid Al Futtaim comes THAT Concept Store – a new experience-led department store in Mall of the Emirates.

Woman holding a TRUST sign against a concrete wall
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B FOR BEIRUT BVLGARI

Case Study, DigitalBy touficMay 3, 2021

A tale of two cities for the launch of BVLGARI’s exclusive Jannah jewellery collection, premiered at Louvre Abu Dhabi.

Sharjah Events website screens with calendar listings and a cartoon character
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Sharjah Events – 2021 Calendar #SeeSharjah

Case Study, StrategyBy touficJanuary 12, 2021

Powered by the Sharjah Government Media Bureau (SGMB), Sharjah Events is the official website for events held in Sharjah throughout the year.

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